PPC Fraud
Pay-Per-Click fraud (PPC fraud) is where
a person or automated robot clicks on an paid advertisement, usually
text based ads, for the purpose of causing the advertiser unnecessary
expense. The PPC fraudster has no intent of buying or using
the target advertiser's products or services. Many PPC fraudster's
are falsely clicking an advertisers link to as to financially
benefit the fraudster directly.
Most forms of click fraud occur by either affiliates,
organized click crime rings or by your competitors. The
motives are many.
Affiliates of PPC search engines fraudulently
click ads or listings on their own sites to drive up their revenue
payouts. Organized click crime rings are clicking on your
ads for the same reason. Competitors are clicking your ads
to drain your budgets and move you out or off of the PPC competitive
landscape.
Industry experts peg the click fraud rate at 10%
to 50% of all PPC ad clicks. If you spend $1,000 per month
in PPC advertising, by those estimates, you could be spending
up to $500 a month in bogus and fraudulent clicks. That's
money gone forever.
If you are not using a click fraud tracking service
such as PPCtrax.com, you have little hope of being able to identify,
track and stop the fraudsters. In addition, to receive a
refund from the PPC search engine, you need detailed reports of
who, when and where your ads were fraudulently clicked.
PPCtrax.com has solved that problem.
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