PPCtrax.com Frequently Asked Questions
- FAQ's
Q: How does PPC click fraud occur?
A: Fraudsters use a variety of methods to
drain your ad budget. There are now companies who employ people
to only click on PPC ads. Often, these are ad distribution partners
with the PPC search engine. For example, if your ads run on Google
Adsense, there may be hundreds of sites displaying your ads. The
owners or managers of those distribution websites may be fraudulently
clicking your ads. There are also automated tools that fraudsters
employ. The third primary method of PPC click fraud is from competitors
- either industry competitors or advertising competitors.
Q: How does your service work?
A: You put a small piece of code on your
web page(s) or template(s). It's that simple.
Q: How long does it take to activate
my account and website?
A: Your site has instant activation
after your order is approved. You simply put the codes on
your pages / site, our system starts to monitor your traffic in
real-time and provide reporting. It's
largely dependent on how fast you can get the codes on your pages
/ site.
Q: Why do I need a PPC tracking
/ monitoring / auditing service?
A: Recent public news articles have documented
the massive fraud going on in the PPC marketplace. You may be
unaware that your Pay Per Click ads are being fraudulently clicked,
thereby unnecessarily wasting your ad budget. Using PPCtrax.com
allows you to catch your competitors or catch fraudsters in the
act and provide a documented basis for refunds from your PPC search
engine.
Q: Do I get any benefit from PPCtrax.com
monitoring of other client PPC campaigns?
A: Yes. Our global database of IP addresses
are consolidated in our tracking system to provide you with near
real-time protection from already suspected or known fraud clickers.
Q: Don't the Pay Per Click search
engines provide me with click fraud detection?
A: Yes. However, the massive numbers of
clients they have, the relatively small number of employees and
time cycles make automated or manual reporting, prevention and
refunds nearly impossible for them. Of course, they don't want
you to know that. Another way to view this is the built-in conflict
of interest they have. Do you reconcile your bank
statement? Do you have your financial records audited? Do you
have cash management controls? All of these are forms of "checks
and balances" of outside inspection and reporting to ensure
truth and accuracy. PPCtrax.com provides that service so you can
sleep at night.
Q: What type of support do you offer?
A: Our support on all fronts is superior.
We offer telephone, email and trouble ticket support. Additionally,
we'll help you with making sure your pages have the codes on them,
interpreting your reports, with requesting refunds from your PPC
search engine and more. Come to think of it, as it pertains to
PPC click fraud, we do just about anything you need to maximize
your campaigns and minimize your losses.
Q: What does PPCtrax.com cost?
A: You can go to our Pay
Per Click fraud packages to learn about our pricing. But the
real question you should be asking yourself is this: If fraud
rates are as high as 30%, how much is it costing me to NOT have
PPCtrax.com?
Q: What Pay Per Click search engines
does PPCtrax.com work with?
A: PPCtrax.com works with all PPC search
engines.
Q: How do I get started?
A: Go to our registration
page. Once you register, you will receive a welcome email.
Once we verify your credit card is valid, we will turn on the
service and be at the ready to help you move forward fast.
Q: Is there any guarantee or assurance
of my satisfaction?
A: Absolutely - Yes! We provide a satisfaction,
money back guarantee. That's how strongly we feel about our service
and support.
Q: What risk do I have of trying
out PPCtrax.com?
A: You have zero risk. If you aren't happy
with our service or support, we'll be happy to refund your fees.
The only risk you truly face is NOT using PPCtrax.com.
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