Information
Week article - Click Fraud Threatens Rising Online
Ad Revenue - May 2, 2005
BusinessWeek.com
article - Keyword bid prices up 43.7% - Google record
earnings of $400 million in most recent quarter.
MSNBC
article - In-depth article about the threat click
fraud poses to search engines and online publishers.
Wired
News article - First "public" reporting
of click fraud by a major news outlet. Article talks about
the click fraud by telemarketers to drive out their competitors
who were using what was then named GoTo.com, now known
as Overture (owned by Yahoo!).
Newsweek
article - In-depth article on click fraud spotlighting
a German case study where the retailer cancelled his Google
ad and estimates he lost $50,000 in sales. The article
also outlines the rampant costs of click fraud.
Pay-Per-Click
Analyst article - fabulous article giving details
on the who, what, how of click fraud.
Traffick.com
blog - Cory Kleinschmidt lays out the case for the
extinction of Google's Adsense unless click fraud and
other major problems are addressed.
Internet
Retailer article - Discusses the general nature of
click fraud, the devoted business in India conducting
click fraud, and it's impact on Internet retailers.
Clickz
article - Very frank and well written piece on the
who, what and how of click fraud. The writer also discusses
widely rumored fraud rates.
WebProNews
article - Discusses the forms of click fraud, Google's
lawsuit against a Texas-based fraudster and more.
Clickz
article - Discusses the major click fraud issues of
a Portland, OR. insurance broker. This small business
was being ripped off big time and they finally got caught.
Their refunds from Overture and Google made the ROI on
click fraud tracking very high.
Cnet.com
article - Details the risks that Google, Overture
and other PPC search engines face, as disclosed in Google's
IPO disclosures. This article also give more detail
on their lawsuit against Auctions Expert International
of Texas, USA.
Andrew
Goodman's Traffick.com blog - Spotlights a CNN article
stating Google's CFO, George Reyes, as stating click fraud
“potentially… threatens our business model”
and therefore needs to be eradicated “really, really
quickly.” It's not happening fast enough!
