PPCTrax Case Studies
Searchmonster.org
is a large and growing website portal and directory. The
website advertises on a variety of pay-per-click search engines,
including Google AdWords and Overture.
The goals of the website are to drive subscribers
to it's free services, then convert those subscribers to searchmonster.org
fee-based services.
The owners of searchmonster.org watched over
the last 3 months as it's average ad click through rate (CTR)
was dropping like a stone.
The ultimate result of the falling CTR
was fewer free service subscribers and fewer conversions to
fee-based services. And ultimately, falling revenue.
After PPCtrax.com for only a week, searchmonster.org
was able to instantly see where one company or individual was
clicking their ads repeatedly, causing atificially high ad expenses,
falling CTR and lower revenue.
Searchmonster.org then introduced a solution
suggested by PPCTrax.com team to terminate the offender, discovered
the offender's identity and confronted them. Searchmonster.org
has received it's first refunds in large part thanks to PPCTrax's
top notch system.
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